KNOCK-OFFS: MOBILE
PHONES
There is no phone that has not
been counterfeited. The market for knock-offs knows no boundaries, from
developing countries to the G-20 nations, there are stories of counterfeited
mobile phones. Big names like Nokia, Samsung, Sony Ericson, LG, etc have all
been affected.
Reason for having so many fake
phones in the market range from inability to differentiate fake from genuine,
low price of fake phones and the deliberate desire of the consumer to patronize
these fake products for personal reasons. Being an open market, it erroneously
believed that no one is directly being affected by the sale of knock-off
phones. Consumers suffer the loss of income in purchasing phones that would not
serve on the one hand; and on the other hand, consumer also suffers health
hazards due to dangerous emissions which become quite harmful with continued
use of the product. There was a report of a young man who died due to massive
electric current that ran through his phone which was charging while he was
using it. The low price of these fake phones tightens the noose around genuine
mobile phones and they are forced to take their business elsewhere because of
the stiff competition and in doing so, the citizens suffer because of
employment loss. The government also looses revenue in that duties and taxes
are not paid.
For the Nigerian market for fake
mobile phones, while hiding under the excuse of poverty and inability to afford
genuine phones, consumers are cautioned to note that it is not just about the
loss of income but the risk their health and further depletion of the already
poor economy as well as taking jobs away from Nigerians. The Chinese government
is putting in measures to stem the “Shanzai tech market” (copied or fake
products) which is a money spinner but a major source of worry to the Chinese
as well as the global technology sector.
United States of America and the
United Kingdom are also making effort to check their activities by delisting
such unrecognized phones from their national network. The Nigerian regulator, the
National Communications Commission (NCC) has commenced an enforcement campaign
of the NCC Act of 2003 which provides for protection of the consumer in
establishing and enforcing standards for all telecommunications equipment in
Nigeria with the aim of ensuring that they operate seamlessly and safely with
the country’s telecommunication environment.
The NCC approved 57 mobile phones with different models for the Nigerian
market effective March 14, 2011.
The implication is that all
mobile phone service must receive the type approval of NCC for their equipment
including customer devices like mobile phones and wireless adapters to
conformity with applicable standards as mandated by NCC before bringing them
into Nigeria. It has not been all talk or business as usual as the NCC came
down on some mobile phones companies like Kenxinda Mobile and-Tide. Kexinda
Mobile is a Chinese company that has about 17 different models of mobile phones
in the Nigerian market without the NCC type approvals. The Head of Media and
Public Relations of NCC, Mr. Reuben Muoka explained that the company has the
Standards Organization of Nigeria Conformity Assessment Programme certificate
as well as the Sales and Installations certificate from NCC but these are
different from the NCC type approval and for this reason the company was
sealed.
The Head of Enforcement of NCC,
Mr. Efosa Idehen confirmed that Kexinda was given enough time to regularize but
failed to do so; rather the company continued business and was placing adverts
in the dailies. Mr. Idehen stressed that Kexinda is just one out of the seven
companies providing the service without the required approvals and in due time,
they will be called upon.
Producers of genuine mobile
phones owe the Nigerian consumer the duty of educating him or her on how to
spot fake phones and continually stress the dangers inherent in using fake
phones. It will do everyone involved a world of good if they would partner with
regulators to carry out vigorous enlightenment campaigns.
The consumer will equally
contribute to this campaign in being alert to spotting and avoiding fake
phones. Some of the ways by which fake phones can be identified are:
i.
Incorrect spelling of the brand name
ii.
Phone does not support English language
iii.
Phones of the same make and model come in
different sizes and shapes
iv.
Instruction manuals are badly interpreted and
almost meaningless to the consumer
v.
They come with no warranty
vi.
Logo is upside down or back to front
vii.
The price is too good to be true in relation to
all the functions the phone is claimed to be able to achieve.