Knock-offs: one of the many names
for counterfeited goods. Counterfeiting
is one form of business that came to be in the late 19th century and
has spread all over the world. It has become popular among consumers and it has
gained a very solid base.
Many more companies have moved
their production lines to cheaper labour markets of the third world, areas with
weaker labour laws or environmental regulations; they give means of production
to foreign workers. These new producers
have little or no loyalty to the original company or the product. The motives include a wider reach, ease of
access to raw materials and more consumers, lower costs of production for
manufacturers, promotion as well as acquisition which amounts to more profit
for the manufacturer and the marketer, cutting out cost of adverts, cutting off
the middlemen and marketing directly to the consumer.
These knock off items are usually
found in flea markets, school campuses, local markets, private homes and in
parties. The business of counterfeiting
is booming all over the world; Europe and America are not spared the harsh
effects of the production and sale of knock offs. Products that are being counterfeited range
from mobile phones, fashion items, electronics, cameras, drugs, food,
beverages, designer labels, etc. However
these knock off items are never found in reputable stores but they are very
present in the market. Knock offs are
very easy to find and sometimes they are less expensive but they can be spotted
if one looks carefully enough.
Strangely, a lot of consumers knowingly settle for fake goods.
Counterfeiting industry has come
to stay as almost all products are being counterfeited. China is the king in the industry of
counterfeiting. Today, China is ranked
among the most buoyant economies at the expense of other countries. There is no product that is spare from
counterfeiting. The counterfeiting industry accounts for 8% of China’s GDP. The
Chinese government has not succeeded in confronting issues of counterfeiting;
the penalties for counterfeiting in China are so modest that one would simply
pay the fine and go in with production.
China has a lot to answer for in
terms of food safety; would it be wise for a third world nation like Nigeria to
receive food items from China knowing the attitude of the Chinese government
towards food safety issues? This is left
to the consumer to decide.
In the days before the coming of
Prof. Dora Akunyili to NAFDAC, Nigeria as a nation received a lot of food,
drugs, etc from other countries but now that Nigerians have been enlightened
about fake products, more caution is being applied in consuming products from
other countries.
Counterfeiting is not new to the
Nigerian consumer but it is news to the Nigerian consumer that it is being
practiced all over the world. China has
made a lot of money and is still making a lot of money from counterfeiting. The question now is what is the prospect of
the average consumer who makes purchase only to discover that what he has paid
for is not what he thought it was? It is not just about money going down the
drain, there may be health issues, there may be loss of lives and the consumer
is at the receiving end either ways.
Nigeria is still faced with
challenges in tracking and confirming sources of counterfeit products and the
Nigerian Consumer Protection Council is definitely not able to stand alone and
overcome the negatives effects of counterfeiting. The CPC requires the
assistance and cooperation of members of the public in controlling what
consumers spend money on which at the end of the day may result in exposing
them to a lot of inconvenience as well as danger.